Nosotros - Tailors

We are hospitality people Shaped by the field, bringing together operational perspective and creative direction.

BUILT BY HOSPITALITY PEOPLE

A team with over 30 years of experience in hospitality, including more than 10 years working with leading international hotel groups. We bring an international perspective, with experience across 20+ countries, different markets, and a wide range of hospitality models.

SHAPING HOSPITALITY
THROUGH EXPERIENCE

A connected vision combining:

From market analysis to concept definition, we build the strategic foundation that shapes every brand decision — ensuring relevance, differentiation, and long-term resonance.

We develop original concepts, names, and narratives that express authentic identities. Every brand story we craft becomes a living expression of the hotel's soul.

We translate concepts into visual systems, environments, and experiences that resonate. From brand identity to interior language, design is how meaning becomes tangible.

We support implementation to ensure the brand lives at every touchpoint — from communication protocols to brand guardianship across the full asset lifecycle.

MEMORABLE BRANDS BEGIN WITH
POWERFUL IDEAS

AND THE PEOPLE WHO KNOW HOW TO BRING THEM TO LIFE

CEO

AntonionGonzalez

Antonio Gonzalez brings over two decades of experience leading brand transformation projects for iconic hotel groups across Europe, Latin America, and the Middle East. His approach combines rigorous strategic thinking with an intuitive understanding of hospitality culture — a rare combination that has made Tailors a reference in the sector.nnUnder his leadership, Tailors has grown into a multidisciplinary consultancy trusted by developers, operators, and investors to build brands that endure.

Co Founder & Chairman

Antonio
de Juan

A visionary at the intersection of luxury, architecture, and brand culture, Antonio de Juan co-founded Tailors after a distinguished career in interior design and hotel development consultancy. His philosophy — that every space must tell a coherent story — remains at the core of Tailors' creative direction.

His experience spanning five-star resorts, urban concept hotels, and mixed-use developments gives Tailors a unique perspective on hospitality across every scale and market.